How do you work out your ROI on voice talent for your audio book promotions?
When you hire a voice talent for an audiobook promotion, let's say for a national radio commercial, have you ever measured the return on investment that you received from the radio campaign?
Usually, the ROI you receive at the end of a good campaign will far outweigh the cost of the voice talent, and it should. If all of the right ingredients are there, including the perfect voice for the job, you should exceed your campaign goals with flying colors.
Taking this into account, the financial compensation that a voice talent receives from you is usually a one-time deal
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